Avatar raked in another successful box office weekend (Christmas weekend), bringing in $75.6 million (source: Box Office Mojo),”down only 2% from it’s opening weekend.” It was responsible for the most succesful Christmas weekend on record (same article). According to the Box Office Mojo summary page for Avatar, it sold $77 million in tickets during it’s opening weekend. (source: Box Office Mojo), and as of this moment has brought in well over $726 million. Clearly it’s made it’s production costs back, and probably most if not all of it’s distribution costs. With Sherlock Holmes (recently opening) it reportedly was responsible for 53% of ticket sales (source: Sky News) in the US.
I was driving back from the Tux shop last night and happened to drive by the theatre near my house on the way. The lines are still excruciatingly long. I tried going back on Sunday for a second viewing, but the showings were sold out clear through 1 AM, and I’m just not that dedicated to seeing the movie. But, I will be going again.
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