Mar 012010
I met Jane McGonigal the year she and her ARG associates at 4orty2wo Entertainment ran the Halo 2 marketing ARG [i.e., I Love Bees]. Now, Jane is making the news solo with a new ARG [CNN: Urgent Evoke] intended to encourage people to take an active role in improving the real world by taking part in some community outreach program with a focus on problems in Africa.
Cheers Jane for a wonderful experience as a beekeeper (the ARG was way better than the game it advertised, Halo 2), glad to see you’re doing well.
Corporal Mazian, Beekeeper
(names & ranks were self chosen, a lot of people chose high ranking positions. But let’s be honest, not everyone gets to be a general or admiral.)
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Jennifer’s looking at starting a local ARG– right now she’s in the brainstorming and recruiting phase. Do you have any advice? I don’t think she’s played in many physical ARGs (since they come to Fresno so rarely), but that’s the style she’d like to run.