Jan 152012

A cognitive bias describes a replicable pattern in perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality. They are the result of distortions in the human mind that always lead to the same pattern of poor judgment, often triggered by a particular situation. Identifying “poor judgment,” or more precisely, a “deviation in judgment,” requires a standard for comparison, i.e. “good judgment”. In scientific investigations of cognitive bias, the source of “good judgment” is that of people outside the situation hypothesized to cause the poor judgment, or, if possible, a set of independently verifiable facts. The existence of most of the particular cognitive biases listed below has been verified empirically in psychology experiments.

via List of cognitive biases – Wikipedia, the free encyclopedia.

I continue to educate myself, repetition breeds familiarity.