If Edge of Space is approved by October 15, 2012 through Greenlight, Reverb Publishing will donate $5000 to the Humane Society, which will go towards providing necessary care and safety to homeless cats. However, if the game doesn’t get approval, that money will disappear, like a puff of smoke in the uncaring wind, leaving poor kitties to survive in the harsh elements, be placed in harm’s way and possibly scheduled for euthanasia. The challenge is out there, and for a simple “yes” vote on Steam’s Greenlight consumers can actively take a role in saving the lives of kitties. So, do your part, save some cats, and see a great space sandbox adventure get onto Steam’s platform. It’s a win-win!
Vote For This Game On Steam Or Its Publisher Wont Give Money To Homeless Kittens.
Cats/Kittens are a huge internet meme. I won’t even begin to try to explain it. Just go click on that KnowYourMeme link and read up if you’re not already aware of the phenomenon. While I guess I’m not surprised that the meme has extended to an advertising campaign (nor am I really that surprised by the backlash), I am surprised that the creators of this campaign thought that linking “failure to promote us on steam will result in kitten deaths” would be acceptable to the general consumer.
For my part, I put my money where my mouth would be: I donated to the humane society instead of yes-voting for the game.
When you make it a question of homeless kittens or supporting your game, the homeless kittens win every time.
Proof of donation: